- On-site Optimisation – using Keywords in the code that makes up your website to tell the search engines what each web page is about.
- Off-site Optimisation – building backlinks to your web page(s) from other places on the internet.
Until fairly recently, the more links you had pointing back to your website the better, even if these backlinks were “un-natural” (created simply for SEO reasons). No longer! Following the Google Panda and Penguin updates in which Google made sweeping changes to its algorithm, many websites have been penalised for un-natural linkbuilding and over optimization. Contrary to what SEO experts ever thought possible, Google is now watching closely for Social Signals like whether or not your website content is being Liked and Shared on the Social Media platforms. Google is looking for REAL indications of what website content is valuable so that it can return the best results to searchers… and Social is as real as it gets!
Does this mean that you should have NO backlinks to your website/web pages? No! There are many ways to create “natural” backlinks – check out Traffic generation.
On-site optimisation is also still very important – but it needs to be done carefully and by (or with the guidance of) an experienced expert.
THE ONLINE CONNECTION is happy to work with you to ensure that your SEO efforts help – rather than harm – your chances of appearing and ranking high up in the Search results.
Do you know the exact words or phrases (“Keywords”) people in your target market are using when they search for the goods and services you provide?
If you don’t, you should! Why?
Because you need to be sure that when they use these keywords YOUR website will appear in the search results – on the first page! With the majority of of this highly targeted traffic going to the first few web pages appearing on page one, you just cannot afford NOT to be there.
Just as you cannot afford to make incorrect assumptions about the Keywords your POTENTIAL CUSTOMERS are using – you don’t want to waste valuable time and money attracting worthless, irrelevant traffic which will never increase the Sales and Profits in your business.
To find out more about how THE ONLINE CONNECTION can help you with Keyword Research, give Elaine a call on 07902 702535 or click the button below to Contact Us.